Client:
Red Dress
Completed:
February 27, 2025
Categories:
E Commerce
Address:
240 Collins Inds Blvd Suite A, Athens, GA 30601
High-Growth E-Commerce Brand | Revenue Recovery, Compliance & Full-Funnel Marketing
THE CHALLENGE
Red Dress was facing a significant financial challenge — an annual company loss exceeding $400,000 — while simultaneously managing the complexity of a high-growth e-commerce brand operating across multiple marketing channels. They needed a senior-level marketing operator who could stabilize the business, fix compliance gaps, and build the infrastructure to support long-term scalability.
WHAT WE DID
• Oversaw comprehensive marketing strategy, implementation, and optimization across all channels
• Managed inventory health and synchronized data-driven insights with promotional planning to reduce losses
• Executed full-funnel programs across email, SMS, Meta, Google, TikTok, and Podcast advertising
• Refined email segmentation, automation flows, and list hygiene to unlock revenue growth
• Managed influencer partnerships and led a full loyalty program rework
• Led ADA compliance audit and remediation for the website
• Executed warehouse sale project management, return policy updates, and software integrations
• Delivered a two-year marketing plan and led 20+ cross-functional marketing projects
• Performed a full website SEO overhaul and managed seasonal product drops
THE RESULTS
• Reduced annual company loss from over $400,000 to $65,000 within one year through strategic inventory and promotional management
• Generated $169,000 in additional email marketing revenue over a 6-month period
• Successfully executed 20+ cross-functional projects including SEO overhaul, loyalty rework, and product launches
• ADA compliance achieved and software integrations completed to support long-term operational efficiency
• Two-year marketing plan delivered, giving the brand a clear, data-backed roadmap for sustainable growth